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Survivors is a new public education campaign, developed by the Foundation for Biomedical Research, FBR, to promote public respect and appreciation for the vital role that biomedical research plays in advancing veterinary medicine. The goal of this innovative project is to strengthen public understanding and support for America’s medical research community.
A research study, recently conducted for FBR, tested a number of different messages to determine which was most likely to increase public support for research involving animals. The results showed that people who oppose biomedical research with animals are most likely to alter their opinion when informed that animals, as well as humans, benefit from the discoveries that are made.
Designed with these data in mind, Survivors features portrait photography of four companion animals— Buddy, Pookie, Lucy and Maggie. These cats and dogs represent the millions of pets in America today that can live longer, healthier and happier lives thanks to advances in veterinary medicine made possible through animal research.
Campaign materials include brochures and posters, suitable for display in veterinary offices, vet appointment reminder cards, shopping mall displays, TV and Radio PSAs and a Video News Release.
The official spokesperson for Survivors is Theresa Fossum, DVM, PhD, Professor of Surgery, College of Veterinary Medicine at Texas A&M University.
"The goal of these billboard and bus board campaigns and the Survivors campaign is to promote public respect and appreciation for the little-known fact that biomedical research involving laboratory animals plays a key role in advancing veterinary medicine as well as human medicine," explained FBR President Frankie L. Trull. "It is our hope that Survivors will inspire understanding and support for America's biomedical research community." Each ad features photographic portraits of companion animals, which represent the millions of pets in America that have benefited from biomedical research involving animals.
Many people believe that research with animals is conducted for the exclusive benefit of humans. In fact, practically all biomedical research with lab animals also advances veterinary medicine and helps companion animals live longer, happier and healthier lives. Dozens of diseases, affecting both humans and animals, are prevented through the administration of vaccines. Many other conditions are successfully treated, in both humans and animals, with antibiotics. From asthma and epilepsy, from high blood pressure to cancer, people and their pets share myriad diseases and therapies. And thanks to animal research, effective new drugs have been designed, sophisticated medical devices have been developed and remarkable surgical procedures have been perfected – for human and veterinary medical care.
For years, there was basically one way to treat sick pets: Put them to sleep. But today they can live happy, long lives. Because animal research has resulted in medical advances for both you and your four-legged family members. (That news should make them wag their tails. Unless, of course, they're cats.)
- Foundation for Biomedical Research... Contact FBR